SONY
CAMPAIGN SYSTEM
Tasked with breathing new life into a vast library of iconic Japanese electronics content, we spearheaded the art direction and creative transformation for Sony, in partnership with DentsuX. The challenge was monumental: repurposing global advertising assets into compelling, localized narratives for a digital audience.
With a diverse range of cultural nuances and platforms to consider, we crafted engaging story concepts, presented them to Sony, and oversaw the visual execution across multiple campaigns. By developing standardized master templates, we ensured consistency and quality while maximizing the impact of this content on a worldwide scale.
This project was more than just repurposing; it was a reinvention that demanded innovative thinking and meticulous attention to detail.
