Lockdown is great for practising your keepy ups but not so great if you want to cheer on the creme de la creme of European football.
We sought to connect socially distanced football fans across Europe with the UEFA Champions League final in the world’s biggest Mexican wave.

The TikTok sponsored challenge and augmented reality trigger kicked off with football legends Fernando Torres and Marcel Desailly with celebrities Olly Murrs and Pixie Lott carrying the wave to over a billion impressions.