HISENSE USA
LET’S GET REAL
When it comes to selling TVs it’s all bouncing balls and butterflies. Hisense couldn’t afford to copy the big players so we set about forging our own identity as the ‘people’s champion’.
Targeting the informed masses we hit them self awareness regarding the real role TV plays in their life. At the heart it all our spokesman – Joel McHale.
The quick witted comedian sought to rid the brand of B.S. and with it offer an honest alternative to our pretentious rivals.
I led the pitch and built a team to deliver through the line creative from TV to content and always-on-media. The account grew to be IMA-HOME’s largest integrated account with billings of $14m in the first two years.
Campaign overview film
Influencer Content for Tik-tok and YouTube Shorts