GOOGLE CHROMEBOOK
MADE FOR THE WAY
When it’s suggested to school IT managers to ditch their legacy Microsoft systems, you’re more likely to land in detention than be top of the class. Chromebook required a different tact, so we looked towards the ultimate educational influencers – teachers.
‘Made for the way you teach’ is our compete message against Microsoft. Focusing on the classroom benefits instead of the cold technical specs, our audience of teachers can make the case for Chromebooks inside their institutions.
Script, casting, and production design ensured the campaign would resonate in all four markets with the three featured vignettes offering the opportunity to focus on specific regionally specific issues.
Agency: Distillery
Director: Max Sobol