DIRECT LINE x CHANNEL4
TOGETHER.
WE’RE ON IT
Home, contents and car insurance – it’s not the first things you sort out when you’re trying to find your place in the world but without it you risk real problems when things go wrong. Wilderness asked us to lead on a pitch to attract more young adults to the brand.
Advancing the master brand’s ‘problem solver’ strategy we platformed a range of non-binary, queer, female and PoC stories solving problems in their community including Fleur founder of Goal Diggers FC.
The video content was co-produced with Channel 4 and played out on Instagram and 4OD.