CO-OP SUPERMARKET
YEAR OF EATING TOGETHER
The Co-op supermarket means a lot of things to a lot of people but as a retailer it had lost its way. We sought to simplify this story around something we relate to everyday – the dining table.
Co-op food, and it’s power to bring people closer, was at the heart of the ‘year of eating together’ campaign with the kitchen/dining/picnic table the stage to share moments and celebrate relationships.
The campaign resulted in six TV commercials, the roll out of a new graphic design treatment, and social media campaigns resulting in a whole lot of sausages being sold.
Campaign Overview Film
Launch Ad