BUMBLE
DATING DE-BRIEF
Believe it or not, there are single people outside of the M25. However, for Mancs, Scousers, Brummies, and whatever people from Sheffield are called, Bumble had never promoted their platform in these cities.
Building on their unique ‘women make the first move’ KSP, we sought to inspire a conversation around what dating really means.
The ‘Dating Debrief’ asked national and local micro influencers for 6 hot takes on everything from making the move, to personal boundaries, and how to be your authentic self.
The campaign was delivered in the brands organic channels and through paid influencer partnerships.