Amnesty International
AGE LOUD!
Forget growing old gracefully. When we're being robbed of our human rights – it's time to make some noise!
Amnesty International was approached by global NGOs in the elder abuse sphere to frame the issue as a human rights concern and campaign for a UN convention – similar to the rights afforded to young people.
Our pitch winning idea ditched the typical pitying attitude and framed the issue as fight we should all get behind – whatever your age. We crafted a robust brand identity and a multilingual logo, alongside a showreel that spotlights the global challenges faced by the elderly. This initiative, already active in regions from Nigeria to South Korea, amplifies the voices of older human rights defenders worldwide.
Agency: Distillery
Director: Max Sobol
